I went to 4 banks to get quotations for refinancing my apartment today. Bank loan interest rate that I have for this apartment is the old deal from 5 or 6 years ago, where the bank loan interest rate was still high, above BLR, BLR + 0.25% p.a.
Went to 4 banks namely Maybank, Alliance Bank, RHB Bank and Citibank. I experienced 4 different approaches from 4 of the bank officers. It's just interesting to see the difference in the level of professionalism in them.
First, Maybank. As the bank officer is the sales manager, he's experienced in customer service. He showed professionalism. He explained to me and suggested me things to do. I told him that at the moment I'm also looking for quotations from other banks. His reply was 'Maybank will try their best to keep their existing customers. I'm sure Maybank will give you a good and satisfactory offer'. Well, I'm not sure how good the offer would be, but at least I'm satisfied with the answer. Too bad I have to return to the home branch for this refinance. Troublesome but will have to do it regardless. This bank officer is polite and knowledgable, make customer feels comfortable and have confident in him.
Second, Alliance. A lady bank officer. She looked a bit unwell, coughed a little with a little hoarse voice. She said she ate... errr... can't remember what she said, that caused the problem. Haha. Once she understood what I wanted, she took out a paper, started explaining what Alliance Bank has to offer in details. After that she would take down my contact number, my apartment address, if I have done renovation to my apartment and she offered to value my apartment. Once she receive the valuation, she will call me up to let me know the actual loan interest rate. Then she wrote down a list of documents needed for the refinace application. My impression was she knows what she is doing, professional, decisive and confident.
Third, RHB Bank. A young man. I guess about 26 or 27 years of age. He didn't explain much. Only told me the interest rate of RHB Bank, but will only know the finalised bank loan offer after they do valuation on my apartment and the amount I want to refinance. He then took out his calculator, started pressing the buttons. After a while, he would tell me the monthly installment, assuming the loan amount is bla bla bla and with the generic interest rate. I was like, OK, and can you tell me more about the loan itself. What are the features and benefits??? I can't remember what his answers were. A little fed up, I took out the paper from Alliance Bank, told him what the other bank offered. Only then he started telling me more. At the end, I told him you should have told me earlier. Guess what was his childish answer? I nearly gave him a knock on his head when he said that. He said, 'because you didn't ask'... huhhhhhhhhh.... and then he told me, if I want a better rate, with his hand tapping the bottom part of the table (later I found out that it's under table interest rate), I can go HSBC. I was thinking, huhhh, this guy really couldn't care less of me. Bad impression. Not professional. Though gathered few extra information from him, I guess if I want a quotation from RHB Bank, he will not be the bank officer I will look for, agree?
Finally, Citibank. Citibank is an international bank. The services it provides, I would expect to be better than other local banks. I guess in Malaysia, you can't be sure. I waited at lounge area, and here came another young man. The first impression was, he is a bit unwilling to serve, as if he wants to finish the conversation in one minute and go back to whatever he's doing if possible. He only talked, talked and talked. He only took out his pen and asked for a piece of paper from the counter when I asked more questions. Feeling a little bit annoyed, I asked him, shouldn't you explain properly from the beginning? He gave another funny answer. He said many times he explained to customers,
they do not understand what he's saying. It's best for him to get the details from his customers, prepared the documents, then only he would explain in details. I was like, huh?????? OK, whatever he is doing, as long as he can earn his living. Or maybe to him, I look like an uneducated person? I was wearing a jeans and T-shirt only, maybe looked really poor or my apartment value didn't really interest him at the beginning. Haha. With the kind of impression, I really couldn't care less of what he's talking about after that. But I'm who I am, I would just ask questions here and there, about anything, just to make him talk more. As I showed more interest (faking) and maturity side of me (hopefully), he started to explain more and more. His attitude improved. Maybe he is happy to finally be able to explain to somebody who can understand? I think to myself, maybe he really had a bad day, or even days. Hahaha. At the end, I asked myself, if I'm going to get quotation from this bank, will I ask for him? Hmmm, most probably not, maybe he will be the second last choice. Last choice would be the young man from RHB bank. Hahaha. Purely because of attitude problem and the impression he gave me. I dont think I will get a good service from him, as my loan amount is not big.
It is interesting to see the variety of characters in human beings. As Chinese old saying, one type of rice 'creates' 100 types of people (characters). Tomorrow will go to few more banks. Hope will see more different characters. In a way, this is how I learn and improve myself as well. I learn
How to handle them accordingly.
I learn about their good and bad points. Good parts I'll absorb them if I haven't got them already. Bad parts, throw them out of the window, never keep them.
Sometimes their attitude reflects my attitude as well, so need to analyse and access about myself too.
- In customer service line, it is utmost important to make your customers feel comfortable, confident in you, maintain good communication, build the trust, share as in dont be stingy of your knowledge and they think of you when they need assistant.
If you can fulfill these few simple criteria, I guess you are already successful. I guess I've done it and I'm proud of it. hahaha. That's why I have high expectations. Hahaha.